Logorama – The Life of Brands, H5’s First Short Film
Logorama, the first short film by the French collective H5, is finally online! After a long wait and a teaser that had already made the rounds online, here comes the full 15-minute version of Logorama — over four years of work exploring the life of brands!
"A wild car chase, dangerous animals loose in the city, a hostage situation gone wrong… and much more in LOGORAMA!"
At the producers’ request, the video has been removed. Only a short excerpt is available:
The result is truly impressive, with some brand references cleverly hidden — keep your eyes open! If you’d like to know more, I recommend watching this feature produced by étapes about the making of the film:
I’ll also take this opportunity to mention the little debate going on in the previous post:
*"Can advertising be considered art?" (roughly speaking ;) )*
With Logorama, we’re faced with a very particular case… Can it be considered a work of art?
I’m awaiting a response from Jazz-Damage and m-_g, who clashed over this topic ;) Forums can’t come soon enough! ^^
Below are some of H5’s works — from music videos to TV branding and commercials. (Many more can be found on their website www.h5.fr)
About the author
I am the Founder of Mattrunks.
I work as Creative Director and Motion Designer in my studio. I also create video tutorials to share my passion of motion.