New Visual Identity for Five by DixonBaxi
Well, when DixonBaxi was tasked with redesigning the visual identity of five, they didn’t hold back. Some of the biggest studios and artists were chosen to create the channel’s new branding: Buck, Partizan, Cassiano Prado, Aardman Animations, Chris Cairns, Flynn and Rokkit, Mate Steinforth, and more.
The result is a new vision for the channel — younger, more creative, and more colorful:
To learn more, along with DixonBaxi’s explanations, why not check out the dedicated page?
I find the idea of having multiple studios and creatives work on the same identity really interesting. It brings out different worlds and adds variety to the overall creative direction.
Working on the redesign of a visual identity for a TV channel — starting from scratch and reinventing everything — is something I’d truly love to do once in my life :). If you’re into TV branding, I recommend taking a look at View’s website, which has also been redesigned and now features new work. Definitely worth a visit!
About the author
I am the Founder of Mattrunks. I work as Creative Director and Motion Designer in my studio. I also create video tutorials to share my passion of motion.