A Stunning Spot Blending 3D and Live Action That Takes Us Beneath Nascar
Fox Sports Design created a stunning spot for Fox Sports HD to promote Nascar in High Definition. The VFX studio La Huella, based in Madrid, handled the post-production. They reused the underground camera concept from their earlier ad for the Madrid Metro, and it’s just as well executed here:
Most of the spot is in 3D — cars, environments, and extras. For the close-up shots of the characters, real footage was needed for added realism. A setup was built that allowed filming the actors 5 meters above the ground through a large glass plate:
The Americans really pull out all the stops when it comes to sports!
Fox Sports Design is a creative agency within Fox, among many others, dedicated mainly to promoting Fox Sports.
Below is their latest showreel, full of amazing work:
All in all, it’s a bit classier than our football commercials, isn’t it? ;)
About the author
I am the Founder of Mattrunks.
I work as Creative Director and Motion Designer in my studio. I also create video tutorials to share my passion of motion.