Gobierno Abierto of Esteban Diacono
A Corporate Video in Name Only
Esteban Diacono is a 38-year-old Argentinian motion designer based in Buenos Aires.
What he managed to produce for his city to illustrate the Open Government project (Gobierno Abierto) is every motion designer’s dream come true — selling something sexy to a serious client.
This animation perfectly represents the kind of motion design I’ve enjoyed watching lately:
- A clean yet colorful composition, thoughtfully designed
- Dynamic and polished animation, with smooth transitions
- Subtle integration of simple 3D elements for that “wow” effect
I take great pleasure in watching and analyzing this type of animation. Seemingly simple in appearance due to its visual minimalism, the work behind it is anything but.
Let’s just hope it fulfills its primary purpose: to communicate a message.
Since I don’t speak Spanish, I can’t really judge that part — but visually, it’s a pleasure to watch, even without understanding a word.
The Still Frames by Carla Dasso
For this kind of project, several essential steps must happen before animation begins: confirming the art direction and finalizing the storyboard, while staying as close as possible to the intended result.
That’s the role of Still Frames, which could be seen as an advanced form of storyboard.
True static images as rich (if not richer) in detail as the final animations, they allow clients to visualize the outcome more easily since it will look very similar.
This obviously requires significant pre-production work, but the time saved later is considerable.
The motion designer can then fully focus on the animation, with most client uncertainties already resolved.
That was the task of the talented Carla Dasso for this video — she was in charge of the design.
Below are her boards for this project, which Esteban used as the foundation for the animation:
More from Esteban Diacono
You probably already know Esteban without realizing it — he’s the one behind the famous organic audio visualization created using Trapcode Particular 2.
You can find that video below, and I highly recommend checking out his portfolio for more of his work.
- Esteban Diacono
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About the author
I am the Founder of Mattrunks. I work as Creative Director and Motion Designer in my studio. I also create video tutorials to share my passion of motion.