Psyop update. (Re)discover one of the best
Psyop is the perfect blend of a multidisciplinary studio and a production company, based in New York and Los Angeles.
They create campaigns for some of the biggest clients (IBM, Coke, HP, LG, Citroën, etc.) through some of the top agencies (Wieden+Kennedy, BBDO, TBWA, Publicis, etc.), following a simple motto: Persuade. Change. Influence.
They handle the entire production chain — storyboarding, styleframes, 3D and 2D animation, motion design, illustration, VFX... They’re masters of every medium, delivering flawless work regardless of the project’s style.
Psyop recently updated their website, featuring a selection of their best projects. The update also introduced two new sections:
- Propaganda, which is actually their blog, where they share insights about their projects and topics they’re passionate about.
- Fails, a section showcasing styleframes and concepts from pitches that didn’t win.
22 Videos to Blow Your Mind
Below is a selection of the studio’s best work, organized by category.
Live Action
These pieces share one thing in common: live-action footage. Enhancing filmed scenes with motion design and visual effects is one of Psyop’s greatest strengths.
Personally, I discovered motion design back in 2006, when HP released its campaigns featuring stars like Pharrell, Jay-Z, Serena Williams, and Vera Wang, to name a few. Even after more than five years, they’re still a pleasure to watch.
The spots below, created by Psyop for HP and Nokia, are exactly the kind of work that inspired me to pursue this career.
Animation
Psyop also excels at producing 3D animation. Whether it’s fantastical 3D worlds for Coca-Cola or photorealistic fluid simulations, every style is within their reach.
T. Rowe Price
The next three videos were created for the investment firm T. Rowe Price, which clearly chose the right studio for the job.
If one word could describe these spots, it would be transitions — everything flows together seamlessly, with an incredible amount of detail.
If you’re into this kind of work, check out my article on transitions.
IBM
IBM regularly commissions stunning work from top studios around the world, and Psyop is no exception. In these three spots, you’ll see three distinct visual styles, each serving the brand’s message perfectly:
I hope these videos helped you appreciate Psyop’s talent and the diversity of their work.
Both creative and technical, this exceptional studio continues to meet every challenge — and inspire us all.
Mentioned in this post:
About the author
I am the Founder of Mattrunks. I work as Creative Director and Motion Designer in my studio. I also create video tutorials to share my passion of motion.