Sebastian Onufszak: In Graphics We Trust
Sebastian Onufszak, former Art Director at Parasol Island, is a German-Polish Illustrator, Designer, and Director working across multiple design fields such as print, interactive, and — most importantly for us — motion design.
He has worked for major international brands (Adidas, Audi, Mercedes, MTV, Nike, Peugeot, Pepsi, Red Bull… you get the idea, the list is long!) through well-known agencies and studios in the motion world, including Buck, Brand New School, Dixon Baxi, Nakd, and many others.
In the creative process required to produce a spot, Sebastian focuses on a key aspect: art direction, establishing styleframes (similar to still frames) — static images that go a step further by defining the spirit and visual identity of the video before launching into long and costly animation processes.
I’ve selected a few examples of his work, showing before/after comparisons — the initial graphic design work by Sebastian, followed by the final spot:
Adidas Original - Neighborhood
produced at Frame
Ford USA - Logoanim
produced at Frame
Team Detroit - Lincoln Film
produced at Frame
Sony Ericson - 350i Walkman Phone
produced at Parasol Island
His creations are always visually rich, full of detail, and the animators tasked with producing the final videos must have been a little scared at times when seeing those initial boards.
Of course, the final video doesn’t always match the designs 100%, which is normal, but it always remains very close.
The artistic work and research done during pre-production are of exceptional quality, leading to stunning spots! No coincidence there ;)
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About the author
I am the Founder of Mattrunks. I work as Creative Director and Motion Designer in my studio. I also create video tutorials to share my passion of motion.