Sebastian Onufszak: In Graphics We Trust

Published on 22 January 2010 by Mattias Peresini
Sebastian Onufszak: In Graphics We Trust

Sebastian Onufszak, former Art Director at Parasol Island, is a German-Polish Illustrator, Designer, and Director working across multiple design fields such as print, interactive, and — most importantly for us — motion design.

He has worked for major international brands (Adidas, Audi, Mercedes, MTV, Nike, Peugeot, Pepsi, Red Bull… you get the idea, the list is long!) through well-known agencies and studios in the motion world, including Buck, Brand New School, Dixon Baxi, Nakd, and many others.

In the creative process required to produce a spot, Sebastian focuses on a key aspect: art direction, establishing styleframes (similar to still frames) — static images that go a step further by defining the spirit and visual identity of the video before launching into long and costly animation processes.

I’ve selected a few examples of his work, showing before/after comparisons — the initial graphic design work by Sebastian, followed by the final spot:

Adidas Original - Neighborhood

Thumbnail for "Adidas Original- Neighborhood"

produced at Frame

Ford USA - Logoanim

Thumbnail for "Ford USA Logoanim"

produced at Frame

Team Detroit - Lincoln Film

Thumbnail for "Team Detroit - Lincoln Film"

produced at Frame

Sony Ericson - 350i Walkman Phone

Thumbnail for "350i Walkman Phone"

produced at Parasol Island

His creations are always visually rich, full of detail, and the animators tasked with producing the final videos must have been a little scared at times when seeing those initial boards.

Of course, the final video doesn’t always match the designs 100%, which is normal, but it always remains very close.
The artistic work and research done during pre-production are of exceptional quality, leading to stunning spots! No coincidence there ;)

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About the author
Mattias Peresini avatar
Mattias Peresini
mattiasperesini.com

I am the Founder of Mattrunks. I work as Creative Director and Motion Designer in my studio. I also create video tutorials to share my passion of motion.

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