Troika Design Showreel 2009 and Visual Identities
Troika Design Group, a creative agency based in Hollywood, has just released its new showreel! A perfect opportunity to rediscover their amazing visual identity work for major American networks such as Fox, ABC, TNT, and more... Fans of TV branding and typographic animation, you’re in for a treat:
We’re still in a very American aesthetic here, especially in the final part of the showreel, where the sports network shots fly by at an incredible pace. You can also notice that the stars of popular TV shows are heavily featured right in the heart of the branding, with dedicated shoots. In France, we tend to do the same with show hosts (a bit easier to film in Paris than the Desperate Housewives ;) )
Below are a few visual identities created by Troika. Don’t hesitate to visit their website to see all their other projects — it’s truly inspiring!
(For those who, like me, got hooked on the music used in Fox’s branding, it’s “Can’t Get Enough” by Infadels ;) )
I find Fox’s 2008 branding really great! It’s dynamic, full of typography, nice colors… and best of all, everything could (and probably was) created in After Effects! If you want to know more about this identity, there’s a dedicated case study on Troika’s site.
In fact, it could make for a nice little tutorial on how to recreate this kind of design easily:
About the author
I am the Founder of Mattrunks. I work as Creative Director and Motion Designer in my studio. I also create video tutorials to share my passion of motion.