Broadcast Design in France: 7 studios for dozens of tv show identities
TV branding is one of the fields I particularly enjoy in motion design.
Whether it’s channel branding, or program branding, I never get tired of this exercise mixing graphic aesthetics and practical information, because that’s what it’s all about: conveying a message in a clear and elegant way, while clearly defining a unique visual identity for each client.
Through this post, I’ll introduce you to 7 French studios and agencies that together shape a large part of our audiovisual landscape.
View
View is both a French design agency in audiovisual and a production company.
Under the supervision of creative directors and producers, View is made up of a team of art directors, directors and graphic designers.
View works daily for the major French TV channels (TF1, France 5, France 24, M6, Canal+).
They are always looking for freelance talent—designers, graphic artists, animators—so don’t hesitate to send your CVs!
Gédéon
Gédéon is also a design agency and an audiovisual production company.
It designs and produces TV channel branding in France and abroad: logo creation and visual identities, channel or program branding, art direction, on-air marketing, and project development management for TV networks.
As both a design agency and audiovisual production house, Gédéon also produces and directs short programs, corporate films, and music videos.
In-Out
In-Out showcases in its portfolio program branding that is dynamic and modern, most of the time with clean and minimalist 3D:
Gobetween
Gobetween also produces 3D program branding, mainly for M6, TF1, and W9:
Difuz
Difuz presents fun creations, such as the branding for KD2A (produced through Gédéon), as well as the opening titles for Virgin 17:
Luigi & Luigi
Luigi & Luigi is a Paris-based studio producing branding for major channels (TF1, France Télévisions, M6, Canal+, …). Whether it’s live-action followed by post-production, or full 3D jingles, Lui & Luigi delivers simple and effective creations:
Naked Compagnie
Naked Compagnie doesn’t yet overflow with references in their portfolio, maybe to keep a low profile, but their branding for TF1 as well as the identity created for the NRJ Music Awards and live music shows remain dynamic, colorful, and of good quality :)
If TV branding interests you, I can only recommend the excellent lenodal.com, which compiles hundreds of videos of channel and program branding since the beginning of TV, along with a very good blog dedicated to visual identity news for TV networks!
Now, you’ll be able to put a name to all the creations scrolling before your eyes every day on the small screen! This list is not exhaustive, of course, and if you know of others, it would be a pleasure to add them to the rest of this article ;)
About the author
I am the Founder of Mattrunks. I work as Creative Director and Motion Designer in my studio. I also create video tutorials to share my passion of motion.