Universal Everything - From pencil to generative art
Universal Everything is an English studio founded by Matt Pyke, positioned at the intersection of art and design, working across all mediums — from pencil sketches to interactive generation.
Functioning as a large network of designers, artists, musicians, producers, and programmers, teams are assembled based on the skills required for each project.
Whether creating for major brands like Apple, Adidas, Audi, MTV... or producing artistic experiments and installations exhibited at the Museum of Modern Art in New York or at Colette in Paris, Universal Everything crafts fresh, original, and colorful creations!
That’s perfectly illustrated in their 2010 showreel:
Below is a series of videos created for the reveal of the new AOL identity, directed by Matt Pyke in collaboration with field.io, zeitguised, realise, and freefarm for the sound design. A great team gathered around this project, delivering creative and colorful videos, true to Universal Everything’s signature style:
And for those who might not remember, the new MTV identity I previously showcased on the blog was also created by Universal Everything:
I highly recommend checking out the studio’s other works — there are plenty of fascinating experiments hidden throughout ;)
The “Blow Painting” film for AOL actually inspired me to recreate that effect in After Effects for an upcoming tutorial ;)
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About the author
I am the Founder of Mattrunks. I work as Creative Director and Motion Designer in my studio. I also create video tutorials to share my passion of motion.