Discover the Lumbre Studio: Rebrand of FoxLife

Published on 24 October 2010 by Mattias Peresini
Discover the Lumbre Studio: Rebrand of FoxLife

Lumbre is an Argentinian design and animation studio based in Buenos Aires. Their main areas of expertise include Motion Design, TV Branding, and Advertising, all driven by one idea: exceptional execution quality.

Lumbre Reel 2010

Below is their 2010 showreel to give you a good sense of their skills (set to the great track Walkie Talkie Man by Steriogram):

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FoxLife Italy Rebrand

FoxLife is a cable channel broadcast in 80 countries, targeting a female audience. The main concept chosen by Lumbre for this redesign was life: being alive, being surprised, intimacy, and everyday objects, etc.
The result is a colorful, bright, and more stylized and glamorous identity.

The final redesign consisted of more than 90 elements: intros, ad breaks, bumpers, jingles, and more. You’ll find a small selection below.

I find the result very fresh, joyful, and full of color, and it definitely makes me want to experiment with some creations — maybe even some tutorials in that direction!

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100% After Effects Projects

If you’re reading this blog, there’s a good chance you’re familiar with After Effects ;) So here’s a selection of projects created by Lumbre, made entirely in After Effects! Perfect for sparking ideas about what can be achieved with our favorite software:

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About the author
Mattias Peresini avatar
Mattias Peresini
mattiasperesini.com

I am the Founder of Mattrunks. I work as Creative Director and Motion Designer in my studio. I also create video tutorials to share my passion of motion.

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